You Vote with your Dollars – business opportunity to change the world

Big pile of $100 billsIt could be an iPod, or some furniture, clothes, a new cell phone, or just about anything. When you pick up that cool-looking item, plop down your credit card and walk out the store with it, you are voting for more of whatever it took to get it there in the store for you in the first place. More manufacturing jobs (in whatever country it was manufactured), more marketing jobs, to make you want it in the first place, more “middle-man” jobs, to get things like that from the factory to the store. Etc. etc.

You are also voting for more of whatever environmental damage was caused in order to make it. There is little or nothing you can buy in terms of a physical product that does not involve some degree of environmental damage for it to be manufactured.

This, as it turns out, is a key part of a “system to change the system.” The fat cats in their boardrooms like to think they are in control, and to some extent they are. But the deeper truth is that we are in control, and we exercise that control whenever we spend our money, or choose not to. They will follow our spending, do their best to manage their image so that they look good to us, and try to lure us into opening up our wallets. At the end of the day, whatever we vote for with our dollars, they will do more of. So we are ultimately in control.

So here is a business opportunity that can change the world. This business opportunity has the power to strongly influence the large corporations so that more and more of their behavior is agreeable. Less exploitation of workers or the environment, for example. More corporate responsibility in general. So how can a single business have such broad and powerful influence over the largest corporations in the world? Here is how:

What is needed is an application that runs on a smart phone to help us know what to vote for. It could scan the bar code on the item with its camera, look it up in a database, and rate the product for greenness, and also for political activity (amount of money the company spends on election contributions, for example). Consumers would then be able to make a quick, informed decision about which product they would like to vote for with their dollars.

The business model could be subscription-based charging say, $5 per month, to make it work as a business. This is certainly not the only way this could be done, but it might be a good solution. I would love to do this myself, but I am busy with my Perkl-Light™ business. Anyone else want to give it a try?

Leave a Reply